fit flops. yes, you read right. fit flops.

if you are a flip flop lover like we here at long weekend style are 10 months out of every year, you absolutely have to try fit flops. they are touted as the shoe with a gym.

and sometimes, fitting in a visit to the gym is just not always possible - this is where the fitflop glides in effortlessly.

fitflops, invented in partnership with marcia kilgore, she of the supa dupa fantastic bliss products line, are similiar to the MBT shoes that have taken the walking as exercise thing to a whole new level, but in the familiar flip flop form we all know dearly and love. fitflops are a literal gift from the shoe gods for those who literally live in traditional flipflops year-round. BUT fitflops are equipped with very crucial arch support that most flipflops lack, so those foot arches won't collapse inward, causing one to drag legs around like some awful zombie. which by the way is not at all attractive. fitflops are reported to make your glutes and thighs work harder as well as use under utilized muscles that actually tone your pins while you walk. fitflops are engineered with wobbleboard technology that magically have you balancing and stepping through the entire foot thus giving calves, glutes, et al a workout while you walk.

since you'd wear shoes anyways, why not get shoes that work for you? truly adding a bit more exercise/toning to your probably already full summer workout regimen. and those shoes should be fit flops. available in casual everyday colors like go-with-everything/so slimming black. sun struck bronze to compliment a tan. boasting 20 plus different styles to suit every girl out there: amped up with jewels, studded punk-rock style, metallic leather, candy colored patent leather or sweetly sorbet suede.

and new for boys, 3 fitflop styles especially for the guys, in all-guy colors. because boys, they can't always get to the gym either.

run, don't walk and unlike the out of the stratosphere price for the MBT sneaks, the basic unadorned fit flop starts at a very affordable $49.95 and is available online http://www.fitflop.com/ or if you simply cannot wait, locally at lady footlocker.