Monday, January 18, 2010

everything is coming up minerals


and i mean everything. the last year has found just about every beauty product being infused with the healthful goodness that is minerals.

the latest entry to join the mineral bandwagon is kiehl's marvelous mineral mascara. available in only 2 shades as this report goes digital - an inky black and a rich sable black brown. this completely paraben free formula boasts fuller, longer & more richly pigmented lashes than most conventional drugstore brands.

i have to honestly admit, i am not really a mascara girl - i have had no love in the mascara department as i always look like a racoon at the end of any day that i have appiled mascara in the AM. it seems i have to decide: do i want to moisturize the delicate eye area the night before OR wear mascara manana with the risk of runny mascara by lunchtime. what's a girl to do?
not the case with the kiehl's marvelous mineral mascara. oh no, no smudges here. i've even slept in it (shhhh. i know. it's bad. really bad) and emerged from a deep slumber with a smudge-free pillowcase.

clocking in at $16.50 per tube, this all natural, mineral mascara ain't cheap. but it's good good good and i am now a mascara convert, my lashes swathed in the inky, rich sable black on a now daily basis. available online at www.kiehls.com, in kiehl's store nationwide or in kiehl's pop-up shops, located in selected nordstrom's.

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